Privacy Policy

At Pretty Lavi Clothing Shop (“we”, “us”, or “our”), we value your trust and are committed to protecting your personal information with the same care and sophistication that goes into our elegant fashion collections. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website prettylavishop.com.

1. Information We Collect

To provide you with our premium shopping experience, we may collect the following types of information:

Personal Information You Provide

• Contact Details: Name, email address, phone number, shipping and billing addresses
• Payment Information: Credit card details (processed securely through our payment gateways), PayPal account information
• Account Information: Username, password (stored securely), purchase history, preferences
• Communications: Customer service inquiries, feedback, survey responses

Automatically Collected Information

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on site, clickstream data, referring/exit pages
• Location Data: General geographic location (country/region) for tax and shipping purposes

Information from Third Parties

We may receive information about you from payment processors, fraud detection services, and marketing partners to enhance our services and protect against fraud.

2. How We Use Your Information

We use your personal information with the same attention to detail that we apply to our fashion collections:

• Order Processing: To process and fulfill your purchases of our elegant dresses, suits, and other premium items
• Customer Service: To respond to your inquiries and provide personalized assistance
• Payment Processing: To securely process transactions through our trusted payment partners
• Website Improvement: To enhance your shopping experience and optimize our site performance
• Marketing Communications: To send you updates about new collections, promotions, and style inspiration (only with your consent)
• Security & Fraud Prevention: To protect our business and customers from fraudulent activity
• Legal Compliance: To meet our legal obligations and enforce our policies

3. Data Sharing and Disclosure

We treat your personal information with the same discretion we apply to our premium fashion designs:

• Service Providers: We share information with trusted third parties who assist with payment processing, shipping, marketing, and website operations, all bound by confidentiality agreements.
• Legal Requirements: We may disclose information when required by law or to protect our rights, property, or safety.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, customer information may be transferred as part of the transaction.

We never sell your personal information to third parties for their marketing purposes.

4. International Data Transfers

As we serve an international clientele (excluding certain Asian and remote regions), your information may be transferred to and processed in countries other than your own. We ensure all transfers comply with applicable data protection laws and implement appropriate safeguards.

5. Data Security

We protect your data with the same level of security we apply to our premium payment processing:

• 256-bit SSL encryption for all data transmissions
• PCI DSS compliance for payment information
• Regular security audits and monitoring
• Limited access to personal information on a need-to-know basis
• Secure storage with industry-standard protections

While we implement robust security measures, no system is 100% secure. We encourage you to protect your account credentials and notify us immediately of any unauthorized activity.

6. Your Rights and Choices

You have certain rights regarding your personal information:

• Access & Correction: You may review and update your account information at any time
• Data Portability: You may request a copy of your personal data in a structured format
• Deletion: You may request deletion of your personal information, subject to legal requirements
• Marketing Preferences: You may opt-out of marketing communications at any time
• Cookie Controls: You may manage cookies through your browser settings (see Section 8)

To exercise these rights, please contact us at [email protected]. We may need to verify your identity before processing certain requests.

7. Data Retention

We retain your personal information only as long as necessary to:

• Provide you with our premium shopping services
• Maintain business records for legal and financial compliance
• Prevent fraud and protect our legal rights
• Improve our products and services

When we no longer need your information, we securely delete or anonymize it.

8. Cookies and Tracking Technologies

Like the finest details in our fashion designs, we use cookies and similar technologies to enhance your experience:

• Essential Cookies: Necessary for website functionality, including secure checkout
• Performance Cookies: Help us understand how customers use our site
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Used for personalized advertising (with your consent)

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality.

9. Children’s Privacy

Our website and services are not directed to children under 16. We do not knowingly collect personal information from children. If we become aware of such collection, we will take steps to delete the information promptly.

10. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes through our website or email. Your continued use of our services constitutes acceptance of the updated policy.

11. Contact Us

Thank you for choosing Pretty Lavi. We appreciate the trust you place in us when sharing your personal information, and we’re committed to protecting it with the same elegance and care we put into our fashion collections.